What’s the difference between “creative” and “content” you might ask? A lot. A creative department can create beautiful images, design incredible ads, produce cinematic video that captivates audiences. Creative is important. A content department creates engaging stories that serve people. It adds value to their lives and thus they seek it out. We believe both are equally important. We are story tellers. We create content and set content strategy for brands to best marry creative and media strategy. To learn more about just what exactly content is check out our blog post about it. While you’re here, look below to see some of the content we cook up here at Dirigo Collective. Enjoy.