Channel Strategy - Dirigo Collective | Marketing Agency

Channel Strategy

Our team prides themselves in understanding people and where they are in their personal consumer journey to make sure your message is in the right place, utilizing creative that makes best use of the platform. We work to understand the goals and challenges behind every business and the story that propels it. Understanding “why” is our north star when it comes to pinpointing the platforms that will resonate with the people who matter most to the brand – your brand. We dig into company sales data, product or service forecasting, any internal data sets, and relevant market level research to provide insight into localized consumer behavior and thoughtful media opportunities. We have the tools in order to provide local, regional, and national audience strategy and media support.

We establish the channel strategy in tandem with a creative concept. When they feed off each other the work is more effective, more efficient, and more resonant. We are channel agnostic and have the freedom to let the idea determine how it brings the brand to life. We’re experienced in everything from video to digital to print to ‘who the heck knows’! We are pioneers in our field and push the conversation for brands and our culture in a responsibly different way.

In some cases, all you need is the direction. That’s what our strategic services offer. The DC team understands how people interpret and engage with media and brands to assure an effective presence in the most authentic way.

Channels we are utilizing to propel our clients;

Television

Radio

Print

Streaming Services

Out of Home

Social Platforms

Podcasts

Digital

And pioneering more everyday…

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