WORKING TO CHANGE THE DARK SIDE OF CHOCOLATE
Chocolate, a tasty indulgent treat for most of us. From gourmet pastries in the most prestigious kitchens around the world to the messiest campfire treats, the sweet taste of chocolate is one craved by many around the globe.
However, this sweet treat has a dark side. From child and slave labor to significant deforestation, the ramifications of the chocolate industry have powerful impacts on people and planet.
impacts on our Planet
of all cocoa is produced in Côte d' Ivoire and Ghana in west africa where cocoa production has been a dominant driver in deforestation
of West Africa's promary forests have been destroyed
of all forest lost in Côte d'Ivoire since 1970 was caused by cocoa product expansion
of commodity-driven deforestation in Indonesia and thousands of hectares of rainforests destroyed in Peru were caused by cocoa production
IMPACTS ON PEOPLE
- Two Thirds of African Cocoa farmers live below the poverty line.
- Due to the high poverty rate among cocoa farmers, they are unable to invest in their farming practices that would empower them to rise from below the poverty line.
- Roughly 2 million children work on cocoa farms in Côte d’Ivoire. The majority are working on family farms though roughly 1% are trafficked from neighboring countries and could be as young as 10 yrs old.
- Cocoa production exposes child laborers to dangerous work including agrichemicals, sharp tools, burning fields, and lifting heavy loads.
HOW WE INTEND TO DO IT
Through shifting consumer demand and behavior, we can change the tide on antiquated practices in chocolate and create a brighter future for people and planet.
We will work alongside partners in the chocolate space to ensure we can create authentic content that resonates with consumers’ value systems to educate them on the difference and importance of knowing how their chocolate is sourced. We’ll utilize various touch points and experiences that are memorable and actionable to reach values driven chocolate fans and move them to action.