Imagine Life without Print - Dirigo Collective | Marketing Agency

Imagine Life without Print

Imagine a world without texting your friends or being able to read a book… 

Imagine not being able to read about history…

Imagine wordy tattoos weren’t a thing…or languages and the bible didn’t exist… 

Imagine sitting in quarantine without limited access to books and movies…

 

Today, life would be pretty dull and boring without our advanced knowledge of words and technology. Fortunately, we have the many reckless innovators of the past to thank for the world we have today. One of those innovators is named Johannes Gutenberg.

 

In and around 1440, German innovator, Johannes Gutenberg, completely transformed the world of print, when he invented the printing press. Now if you don’t don’t what the printing press is, it is basically a machine that is used to transfer ink to paper. This is why we have books… and magazines… AND newspapers!

 

In the pre-Renaissance era, books were a thing that belonged to the wealthy because 

  1. They could afford to keep books 
  2. They knew how to read

 

Everyone but the wealthy were too busy tending to the fields and livestock to learn how to read. Being literate was a luxury.

 

Now, after Gutenberg created the printing press, the world seemingly changed overnight, as it made information more accessible and widely spread.

 

Here’s some of the things this invention did… 

 

  • Text could be scripted faster and cheaper
  • Text was more understandable  
  • Literature and writing became more important
  • People other than the wealthy had a voice 
  • History was being documented more 
  • People could actually read the bible in their own language
  • This sparked the Renaissance 

 

YAY Printing Press! 

As much as this invention is important, it is also important to understand that this is not where printing and all the other fun stuff began. 

 

Since ancient times, people were already figuring out ways to record their ideas.

 

  • Ca. 3100 BCE: Cuneiform which originated from ancient Mesopotamia is credited with being the earliest known text, as wedge marks were imprinted on clay tablets.
  • Ca: 3000 An Egyptian plant named Papyrus (no, not the store) was used as one of the first paper writing surfaces. 
  • Ca: 932-1041(~10th century) China adapted both wood-block printing and moveable type made from baked clay.

 

Of course there is always more history to mention, but these were just a few notable ones.

 

Another cool thing about Johannes Gutenberg is that along with inventing the press, he also created the first typeface called blackletter

 

Typefaces are just about everywhere. The texts we read in books or the different fonts we can choose from on Google Docs or Microsoft…

 

Courier New OR  COMIC SANS OR  Verdana

 

Anyway, Blackletter was dark and intense. Ironic enough, for the text that taught most people how to read, it was still barely legible considering how thick the lettering was. 

 

Next, in the 15th century, a man named Nicolas Jenson produced Roman Type. His inspiration for this text came from looking at the writing on ancient Roman buildings. 

 

  • Times New Roman was just another variation of Roman Type. 

BOOM. You‘re looking at Italy every time you use Times New Roman now.  

 

Then, in 1501, italics were created… and then Old Style, Traditional, and Modern in the 1700’s. 

Sans Serif in the 1800’s and so on. You get the jist. 

 

Lots of words and lots of styles to write them. Thank you old out-of-box thinkers. Future creators and consumers of any literature thanks you.