Media Planning & Buying
A media plan is the blueprint to a successful and efficient advertising campaign, developing it is half art, half science. We study the trends in media consumption to proactively help businesses target their core customers across channels and platforms more accurately to eliminate wasteful ad spend. Our experience and access to leading technology enables us to get our clients the most efficient advertising campaigns.
Powered by data
We use traditional ad measurements and cross reference that with industry leading technology such as comScore to measure audience, addressability, and engagement. We are proud to be one of the first agencies in Maine to adopt using comScore data as our primary source of market research for media planning.
We seek to make cross-platform advertising more valuable to our clients.
• Television (Broadcast, Cable, OTT)
• Radio (Broadcast, Streaming)
• Magazines and Newspapers
• Programmatic Advertising
• Social Advertising
• Search Engine Marketing (SEM)
• Native Advertising
Once your campaign is active that’s just the beginning. We consistently monitor the delivery of your message across media platforms. We track performance to better optimize the campaign while it’s in motion to help us understand how each dollar spent is contributing to your marketing objectives.
We understand that in order to grow your business you need complete transparency when it comes to your advertising, and a big piece of that comes from our reporting. The post campaign follow through is vital in assuring that every ad dollar spent was delivered. We’ll generate reporting methods during and post campaign that best suits your business needs.