The Era of Connected – What is CTV?

We’re in a renaissance of how stories are being told because of the unprecedented amount of content people have access to. One of the main drivers of this change comes from the advancements in Connected TV (CTV). Connected TV (CTV) refers to any TV set that can be connected to the internet and access long-form and short-form content beyond what …

Poductivity | How the Podcast Has Shaped How We Learn

Okay, so I nerd out way too much over podcasts. Even as a lifelong musician, I now spend almost all my time learning through podcasts or YouTube instead of listening to music. With an ever-expanding catalog of options in all categories to listen to, this industry has shaped how we consume content, and in turn, how we learn. To give …

One Final Look Back

No countdown can match the final ten seconds of the day on New Year’s Eve. If you’re doing this thing we call ‘life’ seriously, those final seconds represent all of the good, bad, and messy in the year that was. As the clock strikes midnight, it’s one of the few times of the year where the imperfections we all carry …

It’s Not Natural, But It’s Necessary

Here’s why sound design and effects are crucial to the quality of a film. Let’s all agree that even though ‘Bumblebee’ is a Transformers movie, that it was far better than the past few (do me a favor and never watch Transformers: The Last Knight which got a 15% approval on Rotten Tomatoes). Though we marvel over the quality of …

Our Brand Has Merit

We don’t like to toot our horn that much, we prefer to do that for our clients – but this is one we’re pretty stoked about, so we wanted to share! Last Thursday, Dirigo Collective was recognized from the Boston Ad Club’s Hatch Awards for our own agency’s identity and branding system that we have developed over the last year. …

Welcome Leo

The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Dirigo Collective what makes us different, and what we look …

Launching Into The Holidays

As I’m writing this, Laurie Strode is giving her brother hell in the latest installment of Halloween, however, in my head, Clarence is getting his wings from Zuzu ringing her bell in It’s a Wonderful Life. Such confliction – I know! However, I’m not alone. A report by the National Retail Federation finds that “each year, about 40% of consumers …

The Surge of Political Ad Dollars

Since the 1920s, one of the major linchpins in our democratic process has been media. Catapulted into homes across America by way of kitschy slogans, shows, and messaging, the tools we use to communicate have been used to inform and persuade the public. Each year it seems new records are shattered in political spending, and 2020 is looking to be …

How hot pink boards brought a nation to its knees

I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. View this post on Instagram One of the most incredible …

Vocab To Know: Geofencing Vs Geoframing

When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel some rumors right off the …