How hot pink boards brought a nation to its knees

I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. View this post on Instagram One of the most incredible …

Vocab To Know: Geofencing Vs Geoframing

When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel some rumors right off the …

Plot Holes | The Greatest Marketing Tool

I would say over the past five years the big obsession that has entered my life is the search for easter eggs and plot holes in the Marvel Cinematic Universe (MCU). Yes, not only do I access my inner dork by watching (and owning) every Marvel movie to date, but meticulously rewatching them to find subtle references and look for …

The First Brick

A brick thrown at a police officer during the Stonewall Riots fifty years ago launched a movement. Trans and queer folks were fed up with the constant harassment from police officers, even in the few, relatively safe places they could find – often bars and night clubs – not to mention general anti-queer sentiments in society. So they fought back. …

Where Does It Stop

If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that brands and advertisers should be …

How Much is Too Much

A new report from Kantar came out. In it, they bring up the dangers of over-commercialization. It addresses a really important subject, which is something we discuss a lot: how, and how often to communicate with your audience and prospects. While data provides a lot of insights, one thing it won’t reveal is the damage that can be done by …

The Pursuit of Truth

Truth. Call me a hopeless romantic but it’s one of those words that carries a lot of weight. It’s what inspired me to pursue journalism and then later a career in marketing. What’s the correlation? Well, at the end of the day I’m a storyteller and instinctively curious about people. It turns out when I was working in news I …

Our Voices

The month of May is a big month for Dirigo Collective – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds to unite and pursue …

There’s No Business Like Show Business

It’s 1929, you’re at the Hollywood Roosevelt Hotel and the audience is around 270 of Hollywood’s brightest stars. It’s the first-ever Academy Awards and the only one never broadcasted. It was a private dinner and the awards ceremony itself only lasted fifteen minutes. Almost unrecognizable compared to the 91st Academy Awards ceremony held at the Dolby Theater that is celebrated …

Media Planning & Buying 101

Years later I still think back to one of the first explanations I had of what a media buyer is responsible for. My mentor warned me, “no one will ever understand what you do,” and he was right. I like to think of myself as a personable guy, yet at a party when I try to explain what I do, …