You probably haven’t heard of Northeast Ramblers, but you will. It is a brand spankin’ new overlander company, meaning they rent 4×4, off-road vehicles that are fully equipped with all of the camping/adventure gear you could ever ask for.
We were asked to help establish the branding to launch the company. Through a discovery and research process we helped the client identify the unique characteristics of the company. Our research also helped us understand the landscape of the category both competitive and complementary. We took the findings from our research, built out a brand ‘personality profile,’ and developed a visual identity system that sought to break new ground from existing trends in the market.
The end result is a really fun identity with tons of versatility, and most importantly a happy client! We look forward to being a part of the growth and success of this fledgling brand.