Looking to launch a national campaign for their recyclable aluminum cup, the brand was looking to better understand the media landscape and how to best connect with their audience at scale.
Having only used programmatic and social media in the past, we helped expand their reach across broadcast television, cable, connected television (CTV) specifically, and sequentially using online video (OLV) across desktop, tablet and mobile devices. We focused the majority of our investment towards broadcast and cable, using CTV and OLV in specific geographies with a precise target audience. We leveraged broadcast and cable to build simultaneous reach in the weeks leading up to milestone dates. We worked with local syndicated networks across the country, along with national networks.
Ball began doubling their sales volume, becoming the #1 seller of reusable cups on Amazon, in the second week of our television campaign being active.
Memorial Day weekend saw another big lift. The media investment was considered a success on all counts and we continued through the summer building the product’s awareness level as the best and, most environmentally friendly, option in market.