Events like the Oscars can be a great opportunity for the right brand and the right message to get in front of a massive audience at a low cost per thousand (CPM). Where we see a lot of people get caught up with special televised events like the Oscars is by focusing on national ratings or regional ratings, not specific to their market and their audience.
Media planners and buyers of yesteryear often relate themselves to a fine chef or a baker who knows the right recipe for the right occasion, and knows all the local farmers who have the best ingredients. While that’s a total valid explanation, there’s so much more too it…
Just when you think you’ve got a handle on your @handle, it all changes again. If you’ve made it this far into 2018 without pulling your hair out, here are some of the top social media problems you may encounter in the months ahead, and some of our best tips to help you conquer them.
As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Dirigo Collective. Just as each one of you and your businesses are unique, so should be your advertising - as far as a budget will allow, of course! This same tenet holds true with the elusive Landing Page.
The greatest ad in all the world isn’t worth a nickel, if it isn’t put in front of the consumer who responds to it. That game used to be secondary to the Creative - the most widely-circulated publications were clearly the place to be, and your audiences were relatively well-defined…
We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish.While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?”
The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to lose sight of the basic question; how do I want to interact with my community?
With all the flashy ways to target an audience online, it's easy to automatically assume if you're looking to increase quality web traffic, your first stop needs to be with a digital approach, right? Well not necessarily.
Well, folks, we made it! 2017 was an inspiring year and we couldn't be more excited for the foundation that was put into place for 2018 of MMP, an advertising agency built for you, by you. If you think of what we've accomplished together it really is the beginning of a story comparable to the likes of David vs. Goliath.
There was a time when you could place your ad on the evening news across the three major broadcast networks and know that your message was hitting your target market. We lived in a much smaller world then. That approach was so effective our entire advertising culture has been wrapped in that way of thinking for 50+ years. Well, times have changed and so haven't people with how they consume content and how they purchase.
One of the most time-honored Thanksgiving traditions has been around for the better part of a century and attracts millions of viewers both in person and on television screens around the country. But how did this parade get started, and how has it grown over the years into the biggest Thanksgiving Day spectacle in America?
Running a successful business involves many different spinning wheels. In order to keep your company growing consistently, smoothly, and efficiently, you need to keep each one of those components moving in the right direction. However, some of those wheels are more important to the success of your business than others.
Many people have a hard time deciding their advertising and marketing budgets. These are two crucial elements of a business plan. Unfortunately, it's can be tricky to figure out the right percentage of revenue to allocate to them.You shouldn't have to stress out or play a guessing game with your budget. This article will give you a framework for looking at these expenses in a more effective way.
Are you ready to start running ads for your business, but not sure where or how to start? If so, you aren’t alone. There are many people who want to take advantage of affordable advertising. The question is, how can you run an ad campaign without a dedicated expert to oversee the process?
There’s a lot to think about when setting up an advertising campaign. The advent of new communications channels, from YouTube to Snapchat and far beyond, has given advertisers many more options than there used to be.
You will inevitably use multiple channels in your media plan. The question is: Should you pursue an omnichannel or multichannel strategy?
This is a great time to be involved in ecommerce. It’s easy for merchants to research products and set up shops.Even though the market is healthy, it’s important to keep up with trends. The internet is a volatile platform for doing business and reaching your customers. There are significant external factors to consider.
Are you a business owner growing increasingly frustrated by the barrage of media planning advice? One week you’re supposed to be running ads on Facebook, and the next week Facebook is out but Snapchat is in. How is any business owner with a massive to-do list supposed to know what they should do to grow their company? Stick to these basics and you’ll see increased ROI from your media outreach and most importantly your customers will thank you.
If you want to have a great social media presence, you need to crush it on Instagram. This all comes down to your content. The better the quality and relevance of your posts on the platform, the more likely you are to reach new fans.