Matty Oates, Author at Dirigo Collective | Marketing Agency

The Law of the Hammer: Chasing Trends

If you’d been a reader of the London periodical Once a Week – all the way back in 1868 – you may have stumbled across the observation: “Give a boy a hammer and chisel; show him how to use them; at once he begins to hack the doorposts, to take off the corners of shutter and window frames, until you …

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February 7, 2020
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Vocab To Know: Geofencing Vs Geoframing

When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel some rumors right off the …

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July 8, 2019
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