Dirigo Collective, Author at Dirigo Collective | Marketing Agency

Does Rumour Have It?

S’mores by the campfire. Dogs on the grill. Fireworks blasting in the sky. The sound of freedom ringing as America’s favorite summer holiday arrives. Here we are in 2020, mid-pandemic, close to another election, and fueled by the media more than ever. To anyone who consumes media, perhaps the Fourth of July serves as a friendly reminder that we aren’t …

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July 4, 2020
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Boycotting Facebook

As you’ve probably heard, there are some reputable brands that are taking part in a boycott of Facebook, requesting that better policies are put in place to enforce regulations barring hate speech and the spread of misinformation. As former journalists, media reps for some of the largest and most diversified media companies in the country, and strategists who came to …

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June 23, 2020
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Here Comes the Pitch

For all you article skimmers out there, let me save you some time. Here is the bottom (okay, yes in this case top) line: The pitching process is highly problematic and – in the long run, and across the industry – is detrimental to both client and agency. If you want to know why we feel this way and how …

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March 9, 2020
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Welcome Leo

The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Dirigo Collective what makes us different, and what we look …

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October 18, 2019
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Our Voices

The month of May is a big month for Dirigo Collective – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds to unite and pursue …

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May 14, 2019
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3 Tips For Conquering Your 2018 Social Media Problems

It may seem at times to be an almost impossible task; keeping up with the constantly shifting tides of social media change, whether it be updated algorithms, content streams flooded with competitors, or simply the number of options you have to present your brand to the world. Just when you think you’ve got a handle on your @handle, it all …

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November 2, 2018
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Key to Conversions: 5 Tips to a High Performing Landing Page

As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Dirigo Collective.  Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true with the elusive Landing …

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October 27, 2018
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Data: The Unsexy Truth In Marketing

Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of one of his colleagues, and …

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October 16, 2018
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Why ‘Quality Over Quantity’ Matters

We hear it every day: our ability to focus is decreasing with the rise of the smartphones, and the younger generation has the attention span of a goldfish. While there may be partial truth in this, it’s also worth posing the question, “Do we simply have less tolerance for average content on our Social Media?” The answer is ‘yes.’ Think …

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August 6, 2018
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How To Decide Which Social Platforms Make Sense For Your Brand

The ever-evolving world of Social Media can be difficult to jump into- just when you think you’ve got a plan in place for launching an online presence, the world shifts and you need to reassess all that you thought you knew! Coupled with thousands of How-To articles, and dozens of management platforms, it’s easy to lose sight of the basic …

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June 22, 2018
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