Does Rumour Have It?

Does Rumour Have It?

S’mores by the campfire. Dogs on the grill. Fireworks blasting in the sky. The sound of freedom ringing as America’s favorite summer holiday arrives. Here we are in 2020, mid-pandemic, close to another election, and fueled by the media more than ever. To anyone who...
Boycotting Facebook

Boycotting Facebook

As you’ve probably heard, there are some reputable brands that are taking part in a boycott of Facebook, requesting that better policies are put in place to enforce regulations barring hate speech and the spread of misinformation. As former journalists, media...
Here Comes the Pitch

Here Comes the Pitch

For all you article skimmers out there, let me save you some time. Here is the bottom (okay, yes in this case top) line: The pitching process is highly problematic and – in the long run, and across the industry – is detrimental to both client and agency. If you want...
Welcome Leo

Welcome Leo

The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us...
Our Voices

Our Voices

The month of May is a big month for Dirigo Collective – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an...