Chris Marine, Author at Dirigo Collective | Marketing Agency

Farewell Friend

It’s 3:30am, the streets are quiet, and I’m anxiously pacing ahead of my family in a city I hardly know. The destination – 67th and Columbus Ave in New York City. I’m 15 years old and even though I’ve never been to the studio of what at the time was ‘Live with Regis and Kelly’ it all seemed so familiar. …

Read More
August 4, 2020
by

Understanding The “New Norms”

This blog started out very differently two weeks ago when I started it. I started this as rolling news was coming out by the hour of how live American sports were being cancelled and my angle was to discuss what that meant for advertisers, media outlets, and the viewing audience. That was soon eclipsed by the global impact COVID-19 was …

Read More
March 24, 2020
by

The Era of Connected – What is CTV?

We’re in a renaissance of how stories are being told because of the unprecedented amount of content people have access to. One of the main drivers of this change comes from the advancements in Connected TV (CTV). Connected TV (CTV) refers to any TV set that can be connected to the internet and access long-form and short-form content beyond what …

Read More
February 7, 2020
by

One Final Look Back

No countdown can match the final ten seconds of the day on New Year’s Eve. If you’re doing this thing we call ‘life’ seriously, those final seconds represent all of the good, bad, and messy in the year that was. As the clock strikes midnight, it’s one of the few times of the year where the imperfections we all carry …

Read More
December 30, 2019
by

Our Brand Has Merit

We don’t like to toot our horn that much, we prefer to do that for our clients – but this is one we’re pretty stoked about, so we wanted to share! Last Thursday, Dirigo Collective was recognized from the Boston Ad Club’s Hatch Awards for our own agency’s identity and branding system that we have developed over the last year. …

Read More
October 30, 2019
by

Launching Into The Holidays

As I’m writing this, Laurie Strode is giving her brother hell in the latest installment of Halloween, however, in my head, Clarence is getting his wings from Zuzu ringing her bell in It’s a Wonderful Life. Such confliction – I know! However, I’m not alone. A report by the National Retail Federation finds that “each year, about 40% of consumers …

Read More
October 9, 2019
by

The Surge of Political Ad Dollars

Since the 1920s, one of the major linchpins in our democratic process has been media. Catapulted into homes across America by way of kitschy slogans, shows, and messaging, the tools we use to communicate have been used to inform and persuade the public. Each year it seems new records are shattered in political spending, and 2020 is looking to be …

Read More
August 29, 2019
by

How Much is Too Much

A new report from Kantar came out. In it, they bring up the dangers of over-commercialization. It addresses a really important subject, which is something we discuss a lot: how, and how often to communicate with your audience and prospects. While data provides a lot of insights, one thing it won’t reveal is the damage that can be done by …

Read More
May 30, 2019
by

The Pursuit of Truth

Truth. Call me a hopeless romantic but it’s one of those words that carries a lot of weight. It’s what inspired me to pursue journalism and then later a career in marketing. What’s the correlation? Well, at the end of the day I’m a storyteller and instinctively curious about people. It turns out when I was working in news I …

Read More
May 21, 2019
by

There’s No Business Like Show Business

It’s 1929, you’re at the Hollywood Roosevelt Hotel and the audience is around 270 of Hollywood’s brightest stars. It’s the first-ever Academy Awards and the only one never broadcasted. It was a private dinner and the awards ceremony itself only lasted fifteen minutes. Almost unrecognizable compared to the 91st Academy Awards ceremony held at the Dolby Theater that is celebrated …

Read More
February 23, 2019
by