Benn Marine, Author at Dirigo Collective | Media Company

Unity

On January 20th we witnessed the inauguration of the 46th President of the United States and the first woman and person of color as Vice President. Joe Biden and Kamala Harris’ call to the American people was clear, they called for unity. For us to bridge our political differences, bring civility back to our interactions with mutual respect and understanding.  …

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January 25, 2021
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Campaign Spends and Brand Reactions

Whew. Media buyers rejoice with the close of another political window! Months of stress, anxiety, and political ads are finally coming to a close for the rest of us. Let’s take a look at who spent what, where, and why, as well as the response to the election from brands and ad agencies around the world.    The goal of …

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November 11, 2020
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VOTE

Make a plan to vote and then make a plan with your friends and family to vote. To help you make a plan and inspire you to get your vote to the polls, we’ve rounded up some resources for you. And, as a marketing agency, of course we want to lift up and highlight how brands are helping to turn …

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October 26, 2020
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Augmented Reality

Pirates be damned, while ARRRRR might bring back visceral images of swashbuckling pirates, tall ships, and lots of rum, what we’re talking about is A-R, as in Augmented Reality. So what exactly is Augmented reality and what role can it play in your media strategy? Augmented reality is when a piece of technology (in most cases your cell phone) is …

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October 19, 2020
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Winning Back Trust

Fake news! We’ve heard it all a million times. Perhaps you’ve even uttered the phrase yourself. While we could write a whole blog post about fake news, that’s not what this is about. This is about how this claim and others in recent memory are degrading our trust in the media. Trust is important, its the difference between someone believing …

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October 5, 2020
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B Responsibly Different™

Corporate responsibility is in high demand among consumers globally. And it’s not just with the young kids either. In a 2017 study conducted by Nielsen in partnership with the Conference Board and Global Consumer Confidence Survey found 81% of global respondents felt strongly that companies should be helping to improve the environment. Back in 2012 66% of consumers worldwide said …

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September 21, 2020
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What is Content?

We get this question all the time. What people really want to know, is what’s the difference between creative and content? While content teams and the idea of content marketing is becoming more and more prevalent, it’s still a new idea to a lot of folks.  In the land of advertising and marketing agencies, most are familiar with creative departments …

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August 31, 2020
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Two Trips Around the Sun

  Happy Birthday Dirigo Collective! Wow what two years will do! From tripling the size of our team, doubling our investments in software, data and technology, to the launch of two podcast shows (Renegades and Mavericks and Responsibly Different) we couldn’t be more proud of where we are. It hasn’t always been sunshine and rainbows, and no one goes into …

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July 27, 2020
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We Must Do Better

[We’ve created a doc of resources with action steps you can take to help support communities of color and work to build a more equitable society. Click here to check it out. Please follow and support your local black organizers. Here in Portland, Maine follow and support Black Lives Matter Portland  and black owned businesses in Maine. Also, as you …

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June 2, 2020
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Signs of the Times

  Yesterday, I grabbed all my photo gear and audio recording equipment and hit the road to document these times in our corner of the world.  I wasn’t entirely sure what I was looking for so I started in familiar territory (Yarmouth, where our office is) with the plan to head north on Route 1. I should note, all safety …

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May 7, 2020
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