It’s Not Natural, But It’s Necessary

Here’s why sound design and effects are crucial to the quality of a film. Let’s all agree that even though ‘Bumblebee’ is a Transformers movie, that it was far better than the past few (do me a favor and never watch Transformers: The Last Knight which got a 15% approval on Rotten Tomatoes). Though we marvel over the quality of …

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December 9, 2019
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Our Brand Has Merit

We don’t like to toot our horn that much, we prefer to do that for our clients – but this is one we’re pretty stoked about, so we wanted to share! Last Thursday, Dirigo Collective was recognized from the Boston Ad Club’s Hatch Awards for our own agency’s identity and branding system that we have developed over the last year. …

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October 30, 2019
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Welcome Leo

The world moves fast, and in the media, it moves ten times faster. How do you keep up? By surrounding yourself with fresh perspectives and people who aren’t afraid to push boundaries- and sure as hell don’t hold you back in the pursuit of better. People often ask us at Dirigo Collective what makes us different, and what we look …

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October 18, 2019
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Launching Into The Holidays

As I’m writing this, Laurie Strode is giving her brother hell in the latest installment of Halloween, however, in my head, Clarence is getting his wings from Zuzu ringing her bell in It’s a Wonderful Life. Such confliction – I know! However, I’m not alone. A report by the National Retail Federation finds that “each year, about 40% of consumers …

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October 9, 2019
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The Surge of Political Ad Dollars

Since the 1920s, one of the major linchpins in our democratic process has been media. Catapulted into homes across America by way of kitschy slogans, shows, and messaging, the tools we use to communicate have been used to inform and persuade the public. Each year it seems new records are shattered in political spending, and 2020 is looking to be …

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August 29, 2019
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