The First Brick

A brick thrown at a police officer during the Stonewall Riots fifty years ago launched a movement. Trans and queer folks were fed up with the constant harassment from police officers, even in the few, relatively safe places they could find – often bars and night clubs – not to mention general anti-queer sentiments in society. So they fought back. …

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June 15, 2019

Where Does It Stop

If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that brands and advertisers should be …

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June 7, 2019

How Much is Too Much

A new report from Kantar came out. In it, they bring up the dangers of over-commercialization. It addresses a really important subject, which is something we discuss a lot: how, and how often to communicate with your audience and prospects. While data provides a lot of insights, one thing it won’t reveal is the damage that can be done by …

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May 30, 2019

The Pursuit of Truth

Truth. Call me a hopeless romantic but it’s one of those words that carries a lot of weight. It’s what inspired me to pursue journalism and then later a career in marketing. What’s the correlation? Well, at the end of the day I’m a storyteller and instinctively curious about people. It turns out when I was working in news I …

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May 21, 2019

Our Voices

The month of May is a big month for Dirigo Collective – it’s our anniversary month, no flowers please – and this year marks two years since the agency hit the ground running. It was created with a vision of making a better service for clients, and creating an inspiring place for marketing and creative minds to unite and pursue …

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May 14, 2019