Launching Into The Holidays

As I’m writing this, Laurie Strode is giving her brother hell in the latest installment of Halloween, however, in my head, Clarence is getting his wings from Zuzu ringing her bell in It’s a Wonderful Life. Such confliction – I know! However, I’m not alone. A report by the National Retail Federation finds that “each year, about 40% of consumers …

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October 9, 2019
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The Surge of Political Ad Dollars

Since the 1920s, one of the major linchpins in our democratic process has been media. Catapulted into homes across America by way of kitschy slogans, shows, and messaging, the tools we use to communicate have been used to inform and persuade the public. Each year it seems new records are shattered in political spending, and 2020 is looking to be …

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August 29, 2019
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How hot pink boards brought a nation to its knees

I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. View this post on Instagram One of the most incredible …

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August 13, 2019
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Vocab To Know: Geofencing Vs Geoframing

When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel some rumors right off the …

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July 8, 2019
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Plot Holes | The Greatest Marketing Tool

I would say over the past five years the big obsession that has entered my life is the search for easter eggs and plot holes in the Marvel Cinematic Universe (MCU). Yes, not only do I access my inner dork by watching (and owning) every Marvel movie to date, but meticulously rewatching them to find subtle references and look for …

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June 25, 2019
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