How hot pink boards brought a nation to its knees

I know I’m a bit late to the game here, but this will always be worth talking about for what it accomplished while it existed. For those who haven’t heard, Ronald Rael – a professor of architecture – and co. installed bright pink seesaws at the border wall in Juarez. View this post on Instagram One of the most incredible …

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August 13, 2019

Vocab To Know: Geofencing Vs Geoframing

When discussing The Geofence in today’s media landscape, we often hark back to that iconic scene from The Princess Bride, when the comedic villain – Vizzini – utters his lisped catchphrase; “inconceivable!” Inigo Montoya responds quietly, “you say that word too much… I do not think it means what you think it means.” Let’s dispel some rumors right off the …

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July 8, 2019

Plot Holes | The Greatest Marketing Tool

I would say over the past five years the big obsession that has entered my life is the search for easter eggs and plot holes in the Marvel Cinematic Universe (MCU). Yes, not only do I access my inner dork by watching (and owning) every Marvel movie to date, but meticulously rewatching them to find subtle references and look for …

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June 25, 2019

The First Brick

A brick thrown at a police officer during the Stonewall Riots fifty years ago launched a movement. Trans and queer folks were fed up with the constant harassment from police officers, even in the few, relatively safe places they could find – often bars and night clubs – not to mention general anti-queer sentiments in society. So they fought back. …

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June 15, 2019

Where Does It Stop

If you go to Ad Age’s website you will see a story about an outdoor apparel brand that took ‘online disruption’ too far. I’m choosing to leave the brand unnamed to break the cycle of earned publicity (but if you really need to know who it was you can find it there). I believe that brands and advertisers should be …

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June 7, 2019