Key to Conversions: 5 Tips to a High Performing Landing Page

As you might have detected from our many blog posts, the idea of one-size-fits-all marketing strategies have no place with our team at Dirigo Collective.  Just as each one of you and your businesses are unique, so should be your advertising – as far as a budget will allow, of course! This same tenet holds true with the elusive Landing …

Data: The Unsexy Truth In Marketing

Any fan of the award-winning AMC series Mad Men would be able to describe the scene where anti-hero Don Draper pitches the concept of the Carousel to a room of Kodak executives – a scene that embodies the public perception of Madison Avenue’s ‘Golden Age.’ It’s a moment that brings tears to the eyes of one of his colleagues, and …