Omnichannel vs. Multichannel Media Planning: Which one is best for your business?

There‚Äôs a lot to think about when setting up an advertising campaign. The advent of new communications channels, from YouTube to Snapchat and far beyond, has given advertisers many more options than there used to be. You will inevitably use multiple channels in your media plan. The question is: Should you pursue an omnichannel or multichannel strategy? Omnichannel media planning …